4th of July, is the most important holiday for Americans to celebrate independence and the brilliant summer season- both of which they are proud about.It is a great occasion for businesses to connect with their audience and highlight their national commitment alike. Others will leave town the weekend prior (June 29-30th), which means they may be making purchases even earlier in June. )People who visited your website or viewed a product but didn’t make a purchase (within the last three months)People who opened an email but didn’t make a purchase (within the last month)People who haven’t purchased in the past six months but who opened one of your emails within the last 30 daysYou can slice and dice your list in so many ways. You can then curate this content and feature it in your emails and on your own social handles (i.e., in your Instagram stories, in photo albums on Facebook, etc.) Take these marketing ideas to have a successful Fourth of July, and use them to think about how you can create content calendars for the holidays to come.5 Website Optimization Tips to Help You Grow Your Email List Before Cyber WeekendKatie Tierney is Klaviyo’s managing editor. Show repeat customers and potential purchasers what others have to say about the products they’re considering or the ones you’re featuring as part of your holiday promotion.

With those particular promotions, how does the behavior of the people who placed an order map with the audience segments you’ve just created?

Before you know it, the 4th of July is just a week away. Some will scout out which spots to save on parade routes. Here are a couple of quick and simple ideas to make your Independence Day marketing remarkable. New data for 2019 should be available toward the end of June, but last year’s numbers alone show it’s smart to have a Fourth of July marketing plan in place. found more than 216 million Americans planned to celebrate the holiday, nearly 153 million planned to have a cookout or picnic, 106 million planned to watch fireworks, and 31 million planned to head out of town.

People will soon be stocking up on things like food and picnic supplies, patriotic merchandise, toys, gas, summer clothing, and so much more. In many cases, that’ll give your audience enough time to learn about your offer, make a purchase, and receive it in time for when they’ll need it. Then, send relevant messages to them on the cadence they prefer.Include these types of emails in your content calendar to get more information about your customers that’ll ultimately help you tailor your messages even more and create relevant, personalized experiences for your audience.Do you have customer reviews for the items you sell? It may be tempting to sketch out a few emails, schedule them, and hope for the best. Will you run a one-day flash sale, a weekend special, or a promotion that starts a couple of weeks ahead of the holiday? More will fill up their fuel tanks to take off for a long weekend. X% off now through <> With the five tips above, you can create a strong content calendar that’ll help you have a successful Fourth of July. If you’re not sure what will resonate best with your audience, dig into your data to understand the Look back at past promotions to see what’s resonated best with your audience. Do a quick survey and ask friends and family when they’d be likely to buy such an item.

A great way to drive more of that activity is to feature .

Depending on what you sell, a one-day flash sale on the actual holiday, for example, might not be your best bet. Dawn Verbrigghe 2020-05-29T08:39:49-05:00 June 27th, 2018 | Small business marketing tips | Can you feel the patriotic spirit?

Then, take it one step further.

By Anthony Constantini.

In either case, consider what you have to offer to your customers and factor in the timing of when they’ll likely purchase such items.

Don’t worry if you don’t have that level of data yet.

The holiday sees a 32 percent revenue increase from email marketing.

We'll use your name and company to set some defaults in your emails.Calculate your potential return based on the median ROI of similar-sized companies in your industry that use Klaviyo.These returns are not a guarantee of how much money you can make using the Klaviyo platform.It may only be the beginning of June, but in less than four weeks, we’ll celebrate the Fourth of July. Check out our tips for summer holiday sales success! Let’s take a look at a few things that should be part of your roadmap—your content calendar—to help you simplify your planning efforts and make the most of the last few weeks leading up to the holiday.Before you start scheduling emails to send to your customers, think about what messages you’re going to send and to which customers you’re going to send them. To drive growth you need to build strong relationships with customers by listening for, collecting, and storing all of their important information.For deeper customer insights that accelerate your business’ growth, you need resources to help you analyze trends and uncover opportunities.Only when you have listened to and analyzed your customers can you truly communicate more personally and stand out from the competition.5 Website Optimization Tips to Help You Grow Your Email List Before Cyber WeekendCreating a content calendar can help you capitalize on any of the holiday shopping weekends that tend to drive sales for your business. Use your emails to offer a few examples and ask your customers which products they prefer.

Imminent spending.

Here are some great patriotic marketing ideas that will put your message ahead this season.

into your automated flows, too.

So before you fire up the grill, focus on firing off some sales with these 4th of July marketing tips. You can use the data you gather from the audience segments and marketing strategies you create this year to plan ahead for next year.Now that you know what offers you want to send and who you want to send them to, your next step is to factor in timing to your July Fourth marketing plan. 10 Marketing Ideas for 4th of July.