All rights reserved. LONDON, United Kingdom — In a brick-walled basement in Hackney, amidst rails hung with Balenciaga and clusters of technology developers, “The Store of the Future” was almost ready. We have over 2,000 designers to choose from, all with fast delivery and an easy checkout. You are currently shipping to United Kingdom and your order will be billed in An error occurred while fetching the destinations or regions We use cookies to enhance your user experience, tailor and measure ads and improve the quality of our website. Shopping for summer?

Ownership of Browns enables us to understand the luxury fashion ecosystem through the lens of a boutique. Shop now with Express Delivery & Free Returns. With this in mind, we have developed a range of services and technologies to progress innovation in the luxury industry.In April 2017, we unveiled our Augmented Retail vision and launched 'Farfetch' and the 'Farfetch' logo are trade marks of Farfetch UK Limited and are registered in numerous jurisdictions around the world. Shop the summer collection from your favorite designer brands and explore the latest fashion trends at Farfetch. In May 2015, Farfetch acquired Browns, an iconic British fashion and luxury goods boutique. We offer localized websites in 15 local languages, multilingual customer support and great delivery options including same-day delivery in 18 major global cities and F90 store to door in 90 minutes. Looking to enjoy the longer days in our new collections? Accept to receive all or go to Cookie Preferences to manage your settings. You are currently shipping to United Kingdom and your order will be billed in You are currently shipping to United Kingdom and your order will be billed in You are currently shipping to United Kingdom and your order will be billed in Selecting one of the suggestions will take you to results within menswear.Selecting one of the suggestions will take you to results within womenswear.Selecting one of the suggestions will take you to results within kidswear. © Copyright 2018 Farfetch UK Limited. We believe in empowering individuality. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

Consumers enjoy the experience of being in store, building a relationship with the sales associate and experiencing merchandise in the luxury store setting, yet technology has meant that consumers now expect ultra-personalized experiences, both in their real and digital lives, and expect those worlds to be seamlessly connected.

The first fashion businesses that will see the Store of the Future technologies deployed will be Browns, which Farfetch bought in 2015, and Thom Browne. You are currently shipping to United Kingdom and your order will be billed in 'farfetch' and the 'farfetch' logo are trade marks of Farfetch UK Limited and are registered in numerous jurisdictions around the world.© Copyright 2020 Farfetch UK Limited. We call this vision Augmented Retail, taking the magic of the physical store experience and bringing it together with the advantages of the online and digital experience, underpinned by the use of data.Our Augmented Retail vision begins with the consumer in mind. With over 100,000 fashion pieces to choose from, like Balenciaga sundresses and Gucci sneakers to Ganni sunglasses and Off-White activewear – you won’t need to shop anywhere else.

All rights reserved. Browns operates two retail stores in London, on South Molton Street and Browns East in Shoreditch, and also leverages applications on our platform. Farfetch exists for the love of fashion. We believe the future of luxury fashion retail will be defined by the reinvention of the consumer experience, through online and offline integrations. The beta version of the ‘Store of the Future’ will include augmented reality shopping experience, emotion-scanning software, innovative payments solutions to bring together online and offline worlds. Farfetch offers the greatest selection of fashion brands & emerging designers for women and men all in one place.