fubu ll cool j

LL Cool J Rapped This in a Gap Commercial to Help Another Clothing Company

FUBU would go on to reach over $350 Million in annual sales at its peak and was the beginning of a new era of urban hip hop fashion. This commercial was seen by millions at the time and skyrocketed FUBU's popularity. Gap had no idea at the time what they were doing and were only concerned with broadening their own audience.

But the rapper, turned actor remained loyal to the hometown guys. This spot aired during the episode "Return to la Grunta" of King of the Hill on FOX on Tuesday, February 23rd, 1999.

"The Gap ran a series of commercials featuring dancing and singing in front of a white background.

It was then that he know he was on to something. For a few years Daymond messed around with the brand. He would hit up Hip Hop music video shoots and try to get rappers to wear his product. How LL Cool J took FUBU from 0 - 100 Posted by Drew Heifetz on April 27, 2015 FUBU began as the brain child of Daymond John in 1989 when he decided to try his hand a few cut and sew hats. The commercial was for a massive campaign push for their Easy Fit Jeans.

One day he finally convinced LL Cool J to pose for a photo wearing a FUBU T-shirt.Daymond would later take this photo with him to the Magic trade show in Vegas and was able to secure over $400000 in initial orders for the brand. These were popular and led to several spin-offs, including variants for Christmas, kids gap and these celebrity musician series.

This was well beyond what he could afford to produce himself. He was commissioned to rap in a Gap commercial where he was instructed to write his own lyrics. LL also had the coolest wardrobe on the UPN hit show, In The House.Back in the early stages of the FUBU brand in the 90s, FUBU’s founder, Daymond John, now most recognizable from the hit show, Shark Tank, had a vision.He stuck to it: create quality clothes at a fair price.The Queens, NY native balanced time working full-time as a manager at a local Red Lobster restaurant and investing into the FUBU brand.He and his Queens, NY buddies J. Alexander Martin and Keith Perrin invested into that vision by actually hand-sewing hats, and T-shirts and selling them at New York Coliseum and making a pretty penny, daily.Their hard work would pay off.

With the help of his mother, and the $100000 they got from mortgaging their home, they were able to get the brand off the ground. But they also got a huge mainstream co-sign from fellow Queens representer, LL Cool J.LL Cool J recorded a 30-second ad for The Gap, where he name dropped FUBU by saying “for us, by us” in his lyrics while wearing a FUBU hat.The Gap fell asleep at the wheel and didn’t realize it until months later.

He was no stranger to rejection but would continue to be persistent. https://heavy.com/entertainment/2019/04/ll-cool-j-gap-fubu-commercial He was transitioning from rapping to acting.According to Perrin, companies like Nike and Timberland were looking to do partnerships with LL.

LL wrote "For Us, By Us" (The FUBU mantra) into the lyrics for the commercial and was also featured wearing a FUBU hat. Today, the brand is reportedly worth $6 billion.FUBU is also featured at the Smithsonian’s National Museum of African-American History and Culture. This one features LL Cool J (I hear ladies love him) doing what started him out, freestyle rapping. FUBU began as the brain child of Daymond John in 1989 when he decided to try his hand a few cut and sew hats.

“He’s from Queens just like us,” said Perrin.Perrin vividly recounts giving LL Cool J his first endorsement check while he was on the set taping the video for his hit,“I went out there and gave him the check in an envelope,” he said.“And he said: ‘what’s this?’ And I said: ‘this is the first distribution check.’ So he sits down and opens the envelope and says: ‘man, we making this kind of money from clothes?

!’ It was $75,000 dollars and he says tell Damon [John]: ‘I need a red Ferrari!’ And I was like: ‘L you just got $75,000, you can put a down payment on your own Ferrari.’ But it was just an amazing thing and an amazing time and he’s a great guy, The dude is 100 percent loyal and dedicated to the brand.”What a great story. Heavy.com's Brandon 'Scoop B' Robinson details it.The Season 4 intro to the 1990s hit TV show "In The House. Powered by LL Cool J did something for FUBU clothing brad in a Gap Commerical that helped propel their career. Winner, winner, chicken dinner!“He looked at us and saw the determination in our eyes,” LL Cool J was at the top of his game at the point.