"The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. We may earn a commission from these links. On Japanese tennis pro and fellow Uniqlo ambassador Kei Nishikori’s reaction to Federer joining Uniqlo: Apparently I was his idol growing up, so when … News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services.FORGET Cristiano Ronaldo, LeBron James and Tiger Woods - it's Roger Federer who is the highest paid sports star when it comes to endorsements.The Swiss legend has been named the highest paid athlete of 2020 by Forbes, thanks to his bumper 13 commercial deals.The eight-time Wimbledon champion has raked in over £5million in prize money but that pales into insignificance compared to the £81m from endorsements and appearance fees. "Again, they've just renewed a contract that's going to net him around £15m well after he's hung up his racket.Speaking of rackets, Wilson have always provided Federer with the tools he's needed to be successful on court.Roger also returned the favour by designing a racket with Wilson’s team.Then there's a private jet company called NetJets who not only help him cut the cost of travel by delivering him everywhere he wants, but pay him a sum that's unknown, but sure to be a decent whack, even if he gets a few flights thrown in for good measure.Sunrise, a Swiss private telecommunications operator, also made Federer an ambassador in 2014.While Rimowa, a German luggage company, signed Federer on a two-year deal to promote their suitcases.It's a wonder that he has to pack it himself when he travels the world. FREE Delivery on orders over £10 for books or over £20 for other categories shipped by Amazon. Explore hoodies for men, soft sweatshirts and gym joggers - all made using soft stretch fabrics. More stores are reopening every week! 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. UK / £ S. XS. Choose AIRism technology for cooling, breathable fabric or rely on our DRY-EX designs for advanced moisture wicking performance. Our high-tech DRY-EX clothes boast moisture wicking and odour controlling properties, while our BLOCKTECH coats make light work of light rain, so you can make your workout work for you. Whatever your choice of workout, our innovations in fabric technology ensure you get the most out of your hard work. "While the major brands queue up for a piece of Federer, there are many more that want a slice too.Chocolatiers Lindt have sponsored Federer since 2009 because he "uniquely embodies their fundamental values of Swissness, premiumness, quality and passion. Incredibly quick drying breathable and cool. Uniqlo Tennis Clothes Roger Federer. As unpublished as it may seem, Federer - who will however continue to wear Nike shoes, because of the agreement signed with the American brand previously - wore a color similar to purple in … Federer is one of Rolex's biggest ambassadors, and you'll always see one of their watches on his wrist when he's lifting a trophy in the air.Federer often heads to their Geneva HQ for various photoshoots, and is a brilliant face/hand for the brand.Their relationship started over a decade ago, and there's one watch that has become synonymous with the fashionable star.Ever since he wore the Oyster Perpetual Datejust II after winning Wimbledon in 2009, those watches have shifted plenty of units around the world.Federer is believed to make around £5m-per-year from Rolex.The German car giant and Federer first partnered in 2008, renewing their deal last year after Federer was victorious in the Australian Open.His new contract is worth around £4m annually, but a length wasn't disclosed when he inked it.Originally, Federer and Mercedes-Benz targeted the Chinese market when they first partnered up.Seeing the success Federer brought to other brands, the car manufacturer decided to make him a global ambassador in 2011, which he has stayed as ever since.Incidentally, his contract allows him to receive a new car every six months.The investment banking company signed up Federer in 2009 in a 10-year deal.At the time they refused to reveal the amount they were paying him, however reports suggested that it was in the region of £1.5m-per yer.Significantly, the bank said they would also make a "annual contribution" to the Roger Federer Foundation.The charity was founded by Federer to help disadvantaged children in Africa.So far, the Roger Federer Foundation has helped around 1 million children by building schools and aiding their education.The best a man could get, so their brand slogan screams, and the best sports star Gillette could get in 2007 was Roger.They parted company in 2015, but not before we saw Federer shaving with their products in various commercials.Again, a sum for the payday wasn't confirmed, but it's likely it would've been somewhere in the region of his usual fee - around £1.5m-per-year.In 2012, the champagne brand ditched Hollywood A-lister Scarlett Johansson as their global ambassador and chose Roger Federer.They must've been inspired by his party trick - often swigging champagne that he's poured into a trophy after winning another tournament.Last year, Moet and Chandon honoured Federer by releasing an exclusive limited edition of 20 magnum bottles titled “Greatness since 1998” that celebrated his 20-year career.It's believed that Federer has earned around £6m from Moet and Chandon over the years.When the largest pasta-selling company in the world with an estimated £3 billion in sales comes knocking on your door, you'd be a fool to turn an offer down.Given that the Barilla Group offered Federer somewhere in the region of £35m, you can see why he couldn't say no bringing some to the boil.“Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s favorite activities," Federer said in a press release.