The “ask” of your pitch could be a consideration for a job opportunity, internship or simply to get contact information. If you don't need to elaborate, don't. Try to keep it down to a few sentences if possible. It’s good to wait around one week until you send follow-ups out; this will ensure that the media contact has sufficient time to get through their emails and respond if they are planning to. We help your faculty secure media placements in top-tier publications, with links back to your programs that help increase your SEO rankings.Drop us a line and we will get back to you as soon as possible.Drop us a line and we will get back to you as soon as possible.Our team is reviewing your submission, and a team member will be reaching out to you soon.This field is for validation purposes and should be left unchanged. You should end your elevator pitch by asking for or stating what you want to happen next. For a more in-depth look, please see my article on Subject lines are the first and sometimes only thing that a media contact will see–often times determining whether they will even bother to open your email or not. What Not to Say and Do During Your Elevator Speech . > Example: See this Shark Tank pitch, where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company. Include your original pitch at the bottom of your follow-up email to help jog the recipient’s memory and provide more context for them. Here are a few tips on delivery as you practice: An elevator pitch is a quick conversation by nature, but try to avoid speaking too fast. For example, if you’re talking to someone you’ve just met, keep the conversation general, focused on your background and possibly state if you’re seeking new opportunities. This is a good opportunity to explain the value you’ll bring, why you’re a good fit for a job, or generally what your audience has to gain from your interaction. These include:Before we dive into how to write a pitch, It is important to begin by really understanding what a media pitch is.
Even the best elevator pitch can lose its effectiveness if your delivery lacks confidence. In the higher education digital marketing space, we leverage the expertise of professors from the programs that we partner with to help increase the school’s visibility, student enrollment, thought leadership, and brand awareness. Show how your pitch relates to their own values. Have a great day!”.

(Again, drop some names. What I would love you to do is visit my website and download the pitch canvas’. When you practice giving it, you’ll train yourself to remember ideas instead of memorizing a direct script which can make your presentation sound more organic. Include the most relevant information such as your education, work experience and/or any key specialties or strengths. This can make it difficult for them to ask you follow up questions and it might make them less likely to continue the conversation with you. Find out how to say everything that you need to say in a paragraph or less (with rare exceptions). The more personalized your ideas are, the more likely you are to get a positive result from the conversation. To see more about how to follow up on a pitch, see my example below. Reading your elevator pitch out loud to yourself can reveal any mistakes, opportunities for better wording or extraneous information that might distract from your main points. If you don’t, you could offer to use your smartphone to share your contact information. Pitching compelling storylines and sources are the crux of any PR strategy. End the conversation with a concise and action-oriented farewell, such as, “Thank you for your time, I’ll send you a follow-up email tonight.

If they don’t agree to your request, gracefully end the conversation with a polite, “I understand, thank you for your time! Now I have given you the information that you need to be successful with your pitch writing, I wanted to provide some real-life examples of media pitches and pitch letters that our team sent to the media. Save niche terms for a technical interview, and make your pitch easy for everyone to follow.Let’s take a look at some additional elevator pitch examples from a variety of job titles and situations you can refer back to when creating your own:After you’ve taken time to develop a pitch that’s focused on your background and immediate goals, practice and refine it. This also depends on who will be receiving the pitch. You’ve already built some rapport, so use it!Refer back to the conversations you’ve had previously to show the prospect you remember them, and remind them that you understand their problem.
It’s no secret that the media lives off of news pegs, trending topics, and new research to tell their stories. (If so, be sure not to exceed it!) While many would assume that shorter subject lines work best, especially considering the character restrictions of mobile devices, a report from While creating a subject line that entices the media to want to open your email should always be the goal, make sure that you don’t use “Now that you understand the basics on how to write and structure a media pitch, I wanted to go over some media pitching strategies that can lead to greater success for the media showing interest in your pitch.Again, don’t do yourself the disservice of not using relevant news pegs or research as your hook for your pitch. In this article, we share several elevator pitch examples along with tips to help ideate, craft and deliver your personal message. A good way to keep the pitch conversational is to memorize a general outline or key points of your speech. You should consider the media pitch as a pitch letter that you will send to relevant media outlets and contacts. The general rule for writing and delivering a pitch is, "the shorter, the better." It helps if your last conversation included solid discovery questions like these: 1. You should end your elevator pitch by asking for or stating what you want to happen next. It’s a good idea to have one general pitch that you can use at any moment, but you should try to tailor your pitch whenever you can.

Remember: You’ve just met this person, so make the ask simple with little required on their part.