Walton is fully prepared to supply air conditioner as per the customer’s demand in the global market, he added. We'll assume you're ok with this, but you can opt-out if you wish. With the participation of amateur golfers, the tournament was divided into five categories – ladies, junior, veteran, regular and senior. Walton is one of the highest taxpayers in Bangladesh and has a strong impact on the country's economy.
Farhad Hussain FCA, International Business Unit (IBU) president Edward Kim, AAA Finance and Investment Limited Chairman Khaja Arif, Prime Bank Investment Limited Managing …

Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. They have highly trained marketers who perform their level best  to place a good position in the customers’ minds.Similar to other corporations, the study uses the the four Ps of marketing mix to explain the marketing strategy of the company. Group which was founded by S. M. Nurul Alam Rezvi in 1977. to different countries, along with some global brands. These cookies will be stored in your browser only with your consent. Market segmentation defines & targets a specific market. Its a process of dividing a market into different groups of buyers Through a variety of factors, markets can be segmented. Shamsul Alam, Managing Director SM Ashraful Alam, Directors SM Mahbubul

They also do extensive promotion campaign across the country. Among others, WHIL’s Chairman SM Nurul Alam Rezvi, Vice-Chairman SM Shamsul Alam, Managing Director SM Ashraful Alam, Directors SM Mahbubul Alam, SM Rezaul Alam, SM Monjurul Alam, Tahmina Afrose Tanna, Raisa Sigma Hima and Rifah Tasnia Swarna were present at the function. They target different target customers for their different products.

This is a great success for Walton in which every people of the country have contribution. This time, Walton has exported a large volume of IoT (Internet of Things) based Smart and Inverter air conditioner to India. Walton has a large product of portfolio.

WALTON Group of Industries was founded by S.M Nurul Alam Rezvi in 1977 as a trading company.

It is a conglomerate based company in Bangladesh. With time, it has introduced so many electronic, electric, and automotive goods. Tanvir Rahman said that Among others, WHIL’s Chairman SM Nurul Alam Rezvi, Vice-Chairman SM Shamsul Alam, Director SM Rezaul Alam and Operative Director Sharif Harunur Rashid were also present.


Walton’s demographic base includes age groups & income groups. The study explores the unique marketing strategy applied by Walton BD to grab the attention of its target market in Bangladesh. Walton’s products are recognized through their unique & excellent branding and labelling. Walton WALTON Group of Industries was founded by S.M Nurul Alam Rezvi in 1977 as a trading company. Walton segments the age group into the younger generation, adult generation and the older generation. Finance Minister AHM Mustafa Kamal officially inaugurated the Walton’s AC export activities to India at Walton Hi-Tech Industries Limited (WHIL) at Chandra in Gazipur recently.During the time, Posts and Telecommunications Minister Mustafa Jabbar and State Minister for ICT Division Zunaid Ahmed Palak also attended the event.Among others, WHIL’s Chairman SM Nurul Alam Rezvi, Vice-Chairman SM After its foundation, R.B group diversified their products into steel, electronics, automobiles etc. Alam, SM Rezaul Alam, SM Monjurul Alam, Tahmina Afrose Tanna, Raisa Sigma Hima and Rifah Tasnia Swarna were present at the function.Walton AC’s Chief Executive Director Md. They have multimedia phones for entertainment lovers. After knowing about the export of compressors’ spare parts, produced in Walton Compressor Manufacturing Plant, to Germany, Prime Minister Sheikh Hasina expressed her satisfaction. After its foundation, R.B group diversified their products into steel, electronics, automobiles etc. The Bangladeshi multinational electronics brand ‘Walton’ has started the export of its ‘Made in Bangladesh’ tagged air conditioner to India.Under the OEM (Original Equipment Manufacturer) system, Walton has been supplying various sorts of electronics like AC, fridge, TV etc. They then targeted android smartphones users and introduced Primo series which are faster to use.Walton uses a competitive positioning strategy to be way ahead of its competitors in the electronic market. Over the next three decades the group diversified into steel, textiles, electronics and automobiles. Walton BD is one of the most popular and biggest companies in Bangladesh. Market segmentation includes the demographical base, geographical base, behavior base, psycho-graphic base etc. The top officials of the two groups expressed their firm hope to work together over several business issues in future. They entered into automobiles & electronics industry in the early 2000s. Walton entered into steel industry in the 1970s.

Walton AC’s Chief Technical Officer (CTO) Walter Kim said that Walton’s R&D (Research and Development) team comprising local and international skilled engineers has been able to manufacture air conditioners conforming to the world’s any country’s weather. Walton entered into the steel industry in late 1970s and the electronics and automobiles in early 2000s.

Walton is a brand of R.B. Walton Hi-Tech Industries Limited Chairman SM Nurul Alam Rezvi delivered the welcome address in the Road Show program while Managing Director SM Ashraful Alam, Director SM Mahbubul Alam, Independent Director Md.

Walton Group vice chairman SM Nurul Alam Rezvi distributed trophies among the champions as the chief guest. Walton is mainly dependent on television commercials; however, it also uses other strategies such as great packaging, discount offers, social media marketing and one to one marketing.